Lobster Pete's Brand | HIFIVE
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SERVICES

BRAND IDENTITY

BRAND DESIGN

BRAND DEVELOPMENT

BUTTERED-UP BRANDS

FOR YOUR SOUL

THE SCOPE

Lobster Pete's serves up some of the most delish, butter laden lobster rolls in Florida. It's an all-time American classic that busts at the seams with Americana nostalgia. So how do you cram all of that into one logomark? How do you communicate that with colors and type styles?

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Easy answer: KEEP IT SIMPLE.

THE SOLUTION

This one turned out sweeter than the Boston-based sauce they use to line their rolls. It's the Autumn Sunday afternoon you experienced as a child with the hint of Halloween excitement on the horizon. The crinkle of the leaves on the ground while you're on the hunt for the perfect warm and cozy treat to feed your soul. It's Lobster Pete's.

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