Identify and better connect with the audience after Legacy's pledge to the B Corp community. Most of our team had no clue about the B Corp world so we had some studying to do.
As a result of how the company had evolved in the recent months – we wanted to communicate a clean, sleek, sustainable, and modern stylization to their branding. As well as carry over some of the key elements from the existing branding with the water, mountain, and sun.
MAKING WAVES IN THE B CORP SPACE
After heavily studying the B Corp community and identifying areas of opportunity and the market – we then shifted our attention to the hospitality and hotelier sector. Which allowed us to develop a pretty unique and identifiable brand direction for Legacy.
After many ideations and concepts – we landed on this bold and multi-layered design. It conveys movement and solidarity in one piece. Mission accomplished.
Comprehensive Energy Services is one of Central Florida's largest privately held companies, and for 30 years they've built their reputation with the same branding. Learn how we helped keep the same but with a new twist.
The question always begged: What's not fun about Cholo Dogs? Literally, nothing. So the brand had to be just that – FUN. We did a deep dive into Mexican subcultures and rolled that into one big fun ball of hot dogs and Luchadores.
Ron Jon's Automotive is a staple in the Orlando area. They've been servicing cars, fixing brakes, keeping the AC cold, and helping locals stay on the road since the 70's – it's about time they got a brand refresh that said "new" without losing the reputation.