Identify and better connect with the audience after Legacy's pledge to the B Corp community. Most of our team had no clue about the B Corp world so we had some studying to do.
As a result of how the company had evolved in the recent months – we wanted to communicate a clean, sleek, sustainable, and modern stylization to their branding. As well as carry over some of the key elements from the existing branding with the water, mountain, and sun.
MAKING WAVES IN THE B CORP SPACE
After heavily studying the B Corp community and identifying areas of opportunity and the market – we then shifted our attention to the hospitality and hotelier sector. Which allowed us to develop a pretty unique and identifiable brand direction for Legacy.
After many ideations and concepts – we landed on this bold and multi-layered design. It conveys movement and solidarity in one piece. Mission accomplished.