The Mental Health Association of Central Florida (MHACF) is a non-profit organization that has launched an initiative to reduce and prevent teen and young adult suicides. They needed our team to help build a brand, campaign concept, and produce a batch of videos to support the initiative.
SAVING LIVES WITH
We started by deep-diving into the core audience and their daily routine. We thought about the parents, the teachers, the friends – and suddenly realized that to protect a life, you needed to commit to doing so. Thus the "You Are A Lifeguard" campaign was born.