National HIFIVE Day is upon us. Us, not you – unless you like a strong HIFIVE too. We couldn't help ourselves when we connected the dots that this would be the best possible way to build a self-promotion campaign. The difficulty was not having anyone to tell us 'NO', so where did we draw the line?
SELF PROMOTION BREEDS CREATIVITY
We used animation as a way to help tell the story of "HOW TO HIFIVE" – which allowed us to show our personal art styles. Outside the restrictions of client confinements we were able to build a really fun campaign that meant everything and nothing all at once.