DelaTurf is breaking many barriers in the Central Florida area. Never before have we seen a brand quite like theirs in the artificial turf arena. The problem with this product is customer education and because of that – there's an arc to follow on our way to maximizing their lead generation strategy.
THE GRASS IS
We spoke right to the core audience. The hard working Dad who just wants to hit a few golf balls in his back yard in peace. That would kill two birds with one stone for this client. Talk funny to your audience. After we polished up the storyboards and script – we knew it was a winner.