Identify and better connect with the audience after Legacy's pledge to the B Corp community. Most of our team had no clue about the B Corp world so we had some studying to do.
As a result of how the company had evolved in the recent months – we wanted to communicate clearly that the LVR team was serious about their B CORP badge.
MAKING WAVES IN THE B CORP SPACE
After heavily studying the B Corp community and identifying areas of opportunity and the market – we then shifted our attention to the hospitality and hotelier sector. Which allowed us to develop a pretty unique and identifiable story for Legacy. After many ideations and concepts – we landed on this fun and informative video.
Playa Viva, a B CORP, was in need of a brand story that would help their Mexican resort grow and sustain the eco-friendly work that their staff is involved in.
Frank Eidson or Elvis? You can be the judge of that after you watch some of Frank's wild videos that set him apart from other personal injury lawyers in Florida and nationally.