Identify and better connect with the audience after Legacy's pledge to the B Corp community. Most of our team had no clue about the B Corp world so we had some studying to do.
As a result of how the company had evolved in the recent months – we wanted to communicate clearly that the LVR team was serious about their B CORP badge.
MAKING WAVES IN THE B CORP SPACE
After heavily studying the B Corp community and identifying areas of opportunity and the market – we then shifted our attention to the hospitality and hotelier sector. Which allowed us to develop a pretty unique and identifiable story for Legacy. After many ideations and concepts – we landed on this fun and informative video.