Comprehensive Energy Services builds some of the most exciting structures in Orlando, and beyond. They've worked on almost every attraction and Universal and are ushering in a succession era that is sure to bring more exciting ideas and changes. So we wanted to communicate that excitement with an updated rebrand that would surely tell the story of their great work.
USHERING IN THE
NEW, KEEPING THE OLD
There is a fine line you have to walk when you rebrand a company that is 30 years old, a leader in their industry, and emerging in national markets. To do that we wanted to carry over just enough of the exiting brand to be recognizable and different enough to identify their benchmark of transition, growth, and prosperity.
Lobster Pete's is a modern take on an all-time classic American favorite. We wanted to keep the Americana nostalgia but also give people something they've never had – just like Lobster Pete's
The question always begged: What's not fun about Cholo Dogs? Literally, nothing. So the brand had to be just that – FUN. We did a deep dive into Mexican subcultures and rolled that into one big fun ball.